Grounding VR by connecting product with customers

Updated: Mar 3, 2020

Below is a video that was created as a visual representation of a VR experience Keen launched in its European stores. The concept was to connect consumers with Keen products in a virtual reality experience where participants could partake in 360 tours and watch featured videos. With this approach Keen was able to use pre-existing video content within the 360 video experience which supported their overall campaign.

We filmed 360 at Keen's flagship store as the backgrounds for their VR experience.

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